Masterclass: Navigating the UK Greenwashing Rules
Purpose of the course
Since April 2025, the Competition and Markets Authority can impose fines up to £300,000 or 10% of a company’s global turnover (whichever is higher) for greenwashing.
Firms should think carefully about whether they have the appropriate evidence to support their claims, and there is lots of guidance to help them make this assessment.
Protecting a company, clients and consumers from greenwashing is the job of many people, not just consumer lawyers.
This course will enable you to analyse and check environmental claims, by going through the Green Claims Code, over ten case studies, and the UN Integrity Matters Report.
Who is it for?
- Sustainability and ESG Professionals looking to safeguard the hard work put into their impact programmes.
- Marketing and Communications Teams creating copy that includes any sustainability claims.
- In-House Legal Counsel seeking to understand the evolving regulatory enforcement landscape.
What does it cover?
During the course, attendees will gain:
•. Understanding of the new UK greenwashing rules and their relevance to your organisation
• Familiarity with wider regulation
• Ability to analyse and apply all 13 Principles of the Green Claims Code
• Awareness of key greenwashing litigation cases
• Critical reflection on your role in ensuring credible sustainability communication
Price
Time and date
Method of delivery
About your trainer
Over the last 8 years, Private Goodness has delivered ESG training to companies across Asia, Africa, North America, Central America, the Middle East, Australia, and Europe.
Private Goodness is run by Olga Murray (LLB LLM FRSA) who has spoken at the Royal Courts of Justice, the London Business School, and at an All-Party-Parliamentary Group in the House of Lords. Olga is a Fellow of the Royal Society of Arts and a CSR & Sustainability trainer at the London School of Public Relations. She has also provided greenwashing training for Oxford College of Marketing.
Previously, Olga has worked for a number of regional and national charities and managed corporate responsibility partnerships with over one hundred organisations, including banks such as Goldman Sachs, Barclays, Bank of New York Mellon, and major international law firms. Olga holds undergraduate and postgraduate degrees in law and an ISEP Certificate in Environmental Management.
Private Goodness previously received funding and support from Innovate UK’s Sustainable Innovation Fund.
