Masterclass: Navigating the New EU Greenwashing Rules (EmpCo)
The purpose of the course
The EU Empowering Consumers for the Green Transition (EmpCo) Directive has started applying from September 2026. This course can help your team get to grips with the changes and avoid costly compliance mistakes.
Who is it for
- Sustainability and ESG Professionals looking to safeguard the hard work put into their impact programmes.
- Marketing and Communications Teams creating copy that includes any sustainability claims
- In-House Legal Counsel seeking to understand the evolving regulatory enforcement landscape.
What does it cover
This course will cover everything you need to know about EmpCo, including changes to offsetting claims, future, social, and generic claims, and sanctions across member states. We will also discuss a step-by-step strategy of things that companies can do to prepare for greater scrutiny.
By the end of the session, you will have a clearer understanding of how to audit your current communications, cross-check your environmental data, and help manage the risks associated with the new regulatory landscape.
Price
Time and date
Method of delivery
About your trainer
Over the last 8 years, Private Goodness has delivered ESG training to companies across Asia, Africa, North America, Central America, the Middle East, Australia, and Europe.
Private Goodness is run by Olga Murray (LLB LLM FRSA) who has spoken at the Royal Courts of Justice, the London Business School, and at an All-Party-Parliamentary Group in the House of Lords. Olga is a Fellow of the Royal Society of Arts and a CSR & Sustainability trainer at the London School of Public Relations. She has also provided greenwashing training for Oxford College of Marketing.
Previously, Olga has worked for a number of regional and national charities and managed corporate responsibility partnerships with over one hundred organisations, including banks such as Goldman Sachs, Barclays, Bank of New York Mellon, and major international law firms. Olga holds undergraduate and postgraduate degrees in law and an ISEP Certificate in Environmental Management.
Private Goodness previously received funding and support from Innovate UK’s Sustainable Innovation Fund.
